I was commissioned by Moonlit Path, a holistic therapy and wellness company, to create its brand identity. They wanted a logo that stood out from the crowd, and an identity that represented their holistic approach. I wanted to keep the design clean but also give it an organic, textural feel to it to represent their holistic approach to healing. Visually, it represents finding lightness and clarity when you’re in a dark space.
Annual tech conference, Venturefest Manchester wanted a new website, and I was tasked with research and designing a new interface.
I wanted to bring a sense of unity and consistency to all of the Venturefest websites belonging to the different cities – using Manchester as a starting point. I wanted the Venturefest Manchester site to be simple, well designed and easy to navigate. I also wanted the website to have a cool, young feel to it to represent innovation, which is what Venturefest is all about.
Work undertaken at Marketing Manchester
I was commissioned by the producers of electronic club night, 'Knickerbocker' to design a poster for their upcoming night at The Yard in Hackney Wick.
Ancoats Dispensary Trust
Client: Ancoats Dispensary Trust
Ancoats Dispensary Trust is an organization I've been involved with since its beginning when it was a grass roots campaign started by local residents in the Ancoats area. Faced with opposition from the start, ADT's vision to restore the building and create a hub for the community never wavered.
I jumped at the chance when they asked me to design a tea towel for them to sell at their fundraising events. In my design, I wanted to incorporate the type from the entrance with ADT running along the top, to show the connectivity between the hospital and the campaign.
Tinned Towel is a limited edition souvenir product which aims to combat snobbery towards tinned foods. It is aimed at students with recipes of different types of tinned foods for every meal of the day. The screen printed tea towel is packaged in a tin. Tinned Towel aims to create a sense of nostalgia, whilst also being functional. A collection of 12 Tinned Towels were made and were sold at the 2nd year Central Saint Martins Pop Up Shop on Great Portland Street.
Colour coded semaphor
Design an (eco) system that sustains communication during a period of global emergency.
My response to the brief was to re-invent Semaphore. I developed a system and code in which people would be able to contact emergency services using a colour coded version of Semaphore.
The project outcome was a standard issue pamphlet with the code and the flags which every households would have, should an electrical blackout ever happen.
Emergency protest kit
This Emergency Protest kit contains things you would need in case of a protest. It is designed to be usable, but also works as an art piece.
Included in the kit is: Card for a placard A marker pen Your Rights booklet Solicitors number Spray Paint Map of London Disclaimer Stickers Anti Pepper Spray Solution recipe
My intention with the ‘Emergency Protest’ box was to visualise a satirical comment about society, whilst enabling activists. My intention was for the ‘Emergency Protest’ box to be placed within the context of all other standard issue emergency boxes which are compulsory in most public places. In ‘Your Rights’ booklet in the kit, I highlight the loop- holes and contradictions in the law and aim to inform you of what you can get away with doing.
UAL Summer Shows 13 - Central Saint Martins Frances Martlew
Feels Good to be You campaign
This 7up campaign was all about championing creativity. Working with Magda Sayeg, the knitted London bus was born.
I designed the bus ticket, route map (featured on TimeOut) and invite for people to attend. The bus drove all around London and attracted a lot of attention!
Work undertaken at Porter Novelli
Discordian map of London
If Discordianism ruled the world, what would you design?
The research for this project is based on the book Principia Discordia. Discordianism is a way of life/ religion that is based around the worship of the Greek Goddess Eris, Goddess of discord. The aim of this project was to design something that would exist in a Discordian society. This Discordian map of London reflects the theory of Discordianism for me as it is creating disorder, using a format that aims to communicate order. The map is screen printed turquoise. I altered the grid so that the map appears blurred and confusing whilst still being legible as a map.
We look at the world through windows on which have been drawn grids (concepts) different philosophies use different grids-Principia Discordia
I designed the new Glenfiddich digital toolkit which includes instructions on tone of voice when writing about the brand and imagery. I wanted the toolkit to have a luxurious feel to it whilst being clean and stylish.